🔥 Those who, shamelessly…

...plunder you, copy you, plagiarize you. And think that no one will notice anything.

There's a burgeoning breed in the magical world (and indeed, the world at large). They're sometimes called "inspired," sometimes "emerging creators," sometimes "spiritual entrepreneurs."

I call them something else.

The shameless ones .
Those who copy without shame, recycle without scruple, pump without mercy.
Those who scroll through your universe during the full moon and, hey presto, release their watered-down version as soon as the new one.
Those who take without asking, who take without even understanding, who take because they think no one will see anything.

Spoiler alert: we see everything .
Especially me.
And especially you, creative witch who is reading these lines.

🌕 Magical creation is blood, wax, and guts

Creating as a witch isn't just about stringing pretty words onto a kraft label.

It's channeling.
It's hearing the whispers in the dark.
It's mixing your tears, your memories and your intuitions in an invisible cauldron.
It's waking the dead, crossing their shadows, feeling the cycles of the moon even in their uterus (even if the latter has long since given up).

For me, creating is not a marketing strategy.
It is an alchemical operation.
It's painful, vibrant, true.
It's the most intimate and vulnerable act I know.

And you know what it's like when some shameless guy comes along and steals your idea?
It's like someone coming into your house, stealing your sheets, setting fire to your altar, and smearing themselves with your bone meal, saying, " Look at my new magical offering!"

🔮 Copying is easy. Creating is risky.

Let's be clear.

There is inspiration —something we all do, consciously or not.
And there is copying - which they do, without the slightest shame, offering, or recognition.

To be inspired is to hear a word, feel a vibration, and take it elsewhere, with your touch, your voice, your fire.

To copy is to take an idea, dress it up a bit, and resell it, stripped of its soul, often for less.

You know them.
They take your ritual name.
Your box structure.
Your vocabulary (even your puns, sometimes!).
The way you speak to your community, your tone, your aesthetic.

And they dare to post it proudly in their story, as if their inner guide had whispered it all in their ear during a lotus meditation.

No. It's not their intuition.
This is your post from last week.

🧿 And you, what do you do when this happens to you?

Are you screaming?
Do you want to throw everything away?
Do you want to tag them and scream "soul thief!" with a skull emoji?

Me too.
But I'm holding back.
Most of the time.

Because I know that magic has its own justice.
And that which is copied ends up dying out, for lack of flame.
Because they don't have the guts.
Because they cannot last over time.
Because they don't really understand what they stole.

They take form, but not power.
They take the packaging, but not the vibration.

And one day, their customers will feel that it is hollow.
That smells like a fake.
It smells of marketing, not enchantment.
That behind their recycled spells, there is only wind, and no spirit.

🕯 What it does to the soul…

It's not just about ego, you know.

It's painful to see your work torn away, soiled, transformed into a product without magic.
It's a dull wound, a feeling of being betrayed in what is most sacred to you.
And sometimes, yes, it makes you want to stop everything.
To hide everything.
To fold its wings.

But I will tell you one essential thing:
Those who copy you don't deserve your silence.

You're not here to shrink because of them.
You are here to shine even brighter.
You're here to show them what we do when we're truly connected.

And you know what we do?

We continue.

🐍 How I handle it when it happens to me

Spoiler #2: It happens to me a lot.
Too often.

Since I started, people have been using my phrases, my concepts, my ideas, my humor, my box formats, even my oil formulations.
Some people even copy my spelling mistakes, that's saying something.

And for a long time, it hurt me.
Really.

And then I understood.
What they take are crumbs .
Traces.
Echoes.

But I am the source .
The original fire.
The volcano.

And the volcano, my darling, doesn't care if we come and take two pebbles of cooled lava from it.
He knows he can do it all again, again, and again, with more power.

🌿 What I want to tell you, you who are creative (even tired)

Continue.

Even when you see your words popping up elsewhere.
Even when you recognize your disguised ritual in a third-rate influencer.
Even when you hear your sentences coming out of the mouth of someone who calls themselves "channeled."

Continue.

Because you are the one who does.
The one that holds.
The one who invents, reinvents, transforms, forges, blows, lights.

You are the storyteller, the healer, the mage.
You are the artist.
And they… are only shadows of your brilliance.

🗝 Some magical truths that I would like to engrave in your star skin:

1. The copy is an unintentional homage.
   If you're being copied, it's because you have an impact. You disturb them. You inspire them. You shake them up.

2. You don't copy what is mediocre.
   We copy what shines. What moves. What works. What has real soul.
   Well done, then.

3. You don't need to fight, but you can set your limits.
   Sometimes a message, a clarification, or even magical protection is enough.

4. Your community SEES.
   Believe me. They know. They feel.
   Those who truly follow you will always recognize the original.
   Because energy cannot be faked.

5. Your magic is unique. And no one can ever steal that from you.

🧙♀️ And if you really want revenge… (or rather transmute)

I'm not going to encourage you to name drop (although).
But if you want to channel that rage:

• Write a new, even more powerful spell.

• Create an even more aligned product that will give them nightmares of jealousy.

• Prepare a ritual to protect your creation (I can write one for you if you want).

• Turn your anger into fuel.

• And write an article like this, which sets the cosmic clocks straight.

✨ In summary?

The shameless will eventually run out of steam.
You are inexhaustible, even when tired.
Because you create with your soul.
And no copy will ever have your power.

Continue to amaze.
Continue to enchant.
Continue to be inimitable, unclassifiable, and radically you .

The world needs your fire.
None of his lines.

💬 And you, tell me: have you ever been copied? Has it hurt you? Come and share your truth here. Let's make a circle. Let's transform. Let's move forward. Together.